Categories
Marketing

Get More New Business

It all starts with your website. A marketing tool that continues to hold tremendous value in business development. A key aspect of marketing success is a mobile-friendly website. Recent years show the percentage of people who use cell phones as a means of searching information has surpassed those who use a traditional desktop. Having a […]

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Marketing

Killing it with Video

Deciding how to take products and services to market can be confusing and somewhat stressful. How do you figure out the best way to be seen and heard in a media saturated world? Knowing your market, understanding your demographics, and researching their buying habits is key. But here’s what else you need to know – […]

Categories
Animation

Lightwave Node: Ray Cast – Building natural and intuitive motion

We were asked to work on a series of animated product videos for a client in the mining industry. After researching existing animations in the industry we realized our work could really position our clients light-years apart from their competitors. The simulation in various aspects of a mine pit and environment were key to the […]

Categories
Animation

Rigging To Save Time and Money

The complexity of this project and excitement of working with an international client really got us moving at our studio. The objective was to develop a highly visual and engaging video for a major product launch. This launch involved marketing to several different countries, which meant translating the video into at least four different languages. […]

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Marketing

Vlogging

We all know the power of social media, it’s 2015-let’s hope we all understand it’s reach. There is no better tool to reach out to customers, clients, and even those you would’ve never had the chance to meet. Though social media we are able to connect on a platform that is convenient for everyone. Just […]

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General

The Thrill is Gone?

An interesting question was posed to me recently…does knowing the behind the scenes stuff, the nuts and bolts, of media production lessen the “wow” factor for you as a viewer? This question not only applies to my experiences as a film and media student, but it’s also a question that directly relates to my experience […]

Categories
Animation

Animation Cost

Being a proactive Business Development Officer, I get to meet some awesome people and talk about how our services here at Abbott Media can help them take their product marketing to the next level. The one question I get most often when dealing with CEOs, VPs, and Business Owners is: How much does animation cost? […]

Categories
Animation

Animation is Animation, Right?

Animation is Animation will be a series that goes over the different animation styles, cost, and lastly covering what ‘3D’ really means. To start us off I thought I’d cover the common misconception that movie animation and video game animation are the same. Creating animations for video games is much different from creating animations for […]

Categories
Marketing

Say More In Less Time: How Video Marketing Will Extend Your Reach

Has your business jumped on board with the video marketing train yet? Trending data suggest that video marketing should be a part of your advertising and marketing plan. What data you ask, how about this number: 1.8 million. That’s the estimated value of just a one-minute video according to Dr. James McQuivey of Forrester Research. […]

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General

70’s The New 40

Ask yourself this; Why does getting old have to be a bad thing? We spend our entire lives waiting to be 16, 18, 21, and then what? Are we are suppose to just sit back and accept that anything after our 20s is one step closer to looking like your grandparents? Not hardly. Today’s population […]