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Marketing

Top Reasons to Use Motion Graphics in Marketing

Owing to the fast-paced technological development and social media popularity, brands today could reach millions of target audiences. Infographics are attractive, yet, they are outshone by motion graphics that take the social platforms by storm. Credit Capital CEO Alister Clare notes, “Motion graphics are effective means to create awareness, convey information, and to call the […]

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General

A Year in Review – 2020

For many of us around the country, 2020 was a troubled year. However, for Abbott Animation, we were lucky enough to be able to take last year by the horns, grow and learn from it. We have continued to grow as a company, adding three additional animators in 2020 – Peter Althoff , Elizabeth Wilson, […]

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Marketing

5 Benefits of Animated Videos for Your Business

When creating content, think of it similar to telling a story. No matter how good the story is, if the execution is poor, you won’t be able to stir the audience. Animated videos are cost-effective, easy-to-manage, and engaging mediums that can compel customers to get to know your products or services more. Read on to […]

Categories
Animation

Project Highlight – Animated Logos

Often some interest can be applied to your logo with a bit of animation. We humans have been hardwired to notice and pay attention to movement. While designing a logo isn’t exactly on the same threat index as a tiger or even a fast moving car, we pick up on it all the same. There […]

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Animation

The Process of Storyboarding 2019

Storyboarding is most often associated with film and animations. However, at its base level, storyboarding is the process used to visualize what the final look of anything might be – from motion pictures to motion graphics, from animations to interactive media all the way to scientific or corporate projects. It’s similar to a comic strip […]

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Marketing

Veteran Owned Small Business

Abbott Animation is proud to be a Veteran Owned Small Business (VOSB). But what does that actually mean? To begin with, it means that someone who served our country owns the majority of the business and is involved in the day-to-day operations. To that point, the owner and Creative Director of Abbott Animation, Don Abbott, […]

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Animation

How it was Made – Got Termites?

Abbott Animation has always enjoyed working with Davidson Advertising, especially when it comes to Arizona Pest Control. Our work with them has broadened our knowledge and creativity. Recently we produced a new commercial in their “Got Bugs” style, this time focusing on termites. Typically, we receive a short phone call and even shorter script that […]

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General

2019 Tucson ADDY awards!

The 2019 ADDY awards may have undergone a face lift – new name, new format – but Abbott Animation still proved their quality and dedication in the Top 50 American Advertising Federation Tucson (AAFT) Awards. We were awarded 4 of the highly competitive spots for our advertising, logo, and product animations. Thank you to all […]

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Marketing

Business Radio X Podcast

A couple of weeks ago our owner and creative director, Don Abbott, was invited to take part in the Business Radio X podcast with Mark Bishop for an episode called Tucson Business Radio – IT Marketing Today. For the show he was joined by Jeff Auerbach and Jeffrey Landers to talk about IT in business […]

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General

An ADDY Update

The 37th Addy Awards was this past Saturday. The event was called “Love Me Tucson” at Casino Del Sol Resort and was Elvis themed. We’d like to thank our clients for coming to us with their animation projects. With those awesome projects we won a gold and a bronze! We won a Bronze ADDY in […]