Categories
Animation

Project Highlight – Animated Logos

Often some interest can be applied to your logo with a bit of animation. We humans have been hardwired to notice and pay attention to movement. While designing a logo isn’t exactly on the same threat index as a tiger or even a fast moving car, we pick up on it all the same. There […]

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Animation

The Process of Storyboarding 2019

Storyboarding is most often associated with film and animations. However, at its base level, storyboarding is the process used to visualize what the final look of anything might be – from motion pictures to motion graphics, from animations to interactive media all the way to scientific or corporate projects. It’s similar to a comic strip […]

Categories
Animation

How it was Made – Got Termites?

Abbott Animation has always enjoyed working with Davidson Advertising, especially when it comes to Arizona Pest Control. Our work with them has broadened our knowledge and creativity. Recently we produced a new commercial in their “Got Bugs” style, this time focusing on termites. Typically, we receive a short phone call and even shorter script that […]

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Animation

We made a commercial… for ourselves!

We have recently been working with Nova Home Loans Arizona Bowl in creating content that will be shown during the game. Part of the deal was a 30 second spot to allow us to show off some of our stuff on the big screens during the game. We used Lightwave to model the environment and […]

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Animation

Truth about Animation – The moving picture is at hand

When we think of animation our brains tend to move toward those kid friendly TV programs that blast through our home (provided you have children… or you just like that type of thing, no judgement). But, it doesn’t always mean full fledged cartoon. 2D and 3D animation can be used alongside video footage to adorn […]

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Animation

Lightwave Node: Ray Cast – Building natural and intuitive motion

We were asked to work on a series of animated product videos for a client in the mining industry. After researching existing animations in the industry we realized our work could really position our clients light-years apart from their competitors. The simulation in various aspects of a mine pit and environment were key to the […]

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Animation

Rigging To Save Time and Money

The complexity of this project and excitement of working with an international client really got us moving at our studio. The objective was to develop a highly visual and engaging video for a major product launch. This launch involved marketing to several different countries, which meant translating the video into at least four different languages. […]

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Animation

Animation Cost

Being a proactive Business Development Officer, I get to meet some awesome people and talk about how our services here at Abbott Media can help them take their product marketing to the next level. The one question I get most often when dealing with CEOs, VPs, and Business Owners is: How much does animation cost? […]

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Animation

Animation is Animation, Right?

Animation is Animation will be a series that goes over the different animation styles, cost, and lastly covering what ‘3D’ really means. To start us off I thought I’d cover the common misconception that movie animation and video game animation are the same. Creating animations for video games is much different from creating animations for […]

Categories
Animation

Rigging and Animation: The Meat and Potatoes of Small Studios

In large studios you will have animators AND riggers, or Character Technical Directors. They are very similar in they are both needed to create moving animations that bring objects to life. Riggers build the complex system that is best described as the skeleton of animations. It’s an extremely technical job that often requires the creation […]