It all starts with your website. A marketing tool that continues to hold tremendous value in business development. A key aspect of marketing success is a mobile-friendly website. Recent years show the percentage of people who use cell phones as a means of searching information has surpassed those who use a traditional desktop. Having a website that is easily navigated on cell phones will expand the volume of consumers who click onto your site.
Along with mobile-friendly web pages, video marketing is also becoming increasingly popular. A main consequence of video marketing is that it keeps consumers on your website for longer than text and images alone would. Here is yet another way to increase your chances of a product being seen by the masses. Online videos prompt sharing on social media. Platforms such as Facebook and Twitter pick/chose what posts to share on their main page. It is more likely that a video will be shared rather than a simple status with nothing attached.
Posting a video will not guarantee any significant change in your company’s popularity however, there are a few simple tricks you can use to create an outstanding marketing video. To start, make sure you focus on generating an enticing narration. Keep viewers engaged by using emotion and psychology to your advantage. Now this is not to say that you should play Sarah Mclachlan’s “Angel” in the background to market your product but, music and images are a great way to encourage prospective buyers to feel positive about your product. Create each video with the intention of motivating the audience to commit to your commodity.
When it comes to video marketing the most important piece of advice is to remember that to market something is to build a new relationship with a customer. If your video is captivating and thoughtful, consumers will be more likely to trust the content because they are given insight into the look and feel of what you are selling. Happy marketing!