Deciding how to take products and services to market can be confusing and somewhat stressful. How do you figure out the best way to be seen and heard in a media saturated world? Knowing your market, understanding your demographics, and researching their buying habits is key. But here’s what else you need to know – if you’re not investing in video production as part of your media mix, you are missing out big time.
78% of people watch online video every week while 96% of B2B companies are planning to use video in their content marketing of the next year*. This isn’t surprising considering smart phones are making research and information retrieval super convenient.
Not that long ago, enjoying a hot beverage in the morning meant the start of another day. Now, for most of us, checking emails, news and social media before our feet hit the floor in the morning, is standard. This helps illustrate why 50% of mobile video now accounts for 50% of mobile traffic.*
If a brilliant idea hasn’t kept me up all night, (sometimes it doesn’t translate well in the light of day) this is my routine. Turn off alarm, check work emails, check personal emails, check LinkedIn posts, then my favorite, Facebook. By the time I am done, my new day is 10 – 20 minutes old and now I am ready for my hot beverage. Oh, and by the way, I have watched at least 2-3 videos.
Videos increase click-through rates by 65% and reduce unsubscribes by 26%*. This is what I call staggering stats. If you haven’t already, look into it, this will be the best investment of your time today.