Categories
Animation

Rigging and Animation: The Meat and Potatoes of Small Studios

In large studios you will have animators AND riggers, or Character Technical Directors. They are very similar in they are both needed to create moving animations that bring objects to life. Riggers build the complex system that is best described as the skeleton of animations. It’s an extremely technical job that often requires the creation […]

Categories
Marketing

Facebook Pushing Video Over Photos: Time to Change Your Marketing Strategy?

With the ever-changing landscape of social media you can expect some speed bumps every once in a while and a recent update on Facebook may have caused you a headache you didn’t know you had. If you, like many others, use the ‘News Feed Algorithm’ to gain followers and page hits you will notice a […]

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General

5 Stress Reducing Tips

Working long hours and fighting to beat tight deadlines, our animators are very familiar with stress and the toll it can take on them. So in honor of Stress Awareness Day this week, we decided to share some tips on how to reduce the stress levels in your life. First, what is stress? The National […]

Categories
Animation

International Animation Day

Today we are celebrating International Animation Day! October 28th is designated as International Animation Day to commemorate the first public performance of Emile Reynaud’s Theatre Optique at the Grevin Museum in Paris in 1892. You can view a video of the story here. This international event started in 2002 and is celebrated in more than […]

Categories
Animation

What is Motion Graphic Animation?

When a business owner, like you, is trying to get their business to stand out, there are a lot of options out there. With the ever-growing world of video, there are still a wide variety of options. The two primary choices are video production and animation. No doubt you have been told about the benefits […]

Categories
Animation

Animation Cornerstones

We have reached the final two principles of animation for our series, “solid drawing” and “appeal”. These are highly important to the process of creating animation, the building blocks if you will, because without these principles, animations will not be successful. Once we have covered these you will have all the principles of animation and […]

Categories
Animation

Creating Pace and Personality

We are moving right along in our series of animation principles. This week we will discuss the principles of “timing” and “exaggeration”. The principle of “timing” relates to the number of drawings or frames in an animated sequence to translate the speed of action in the film. By using correct “timing” the animated characters will […]

Categories
Animation

Bringing Life to Animation Naturally

We have reached the halfway mark in our journey to discover the principles of animation. Congratulations for getting this far! The next two principles that we are going to cover are, “arcs” and “secondary action”. In life, most movement happens in an arched or circular trajectory. The principle of applying this to animation is called […]

Categories
Animation

Make Your Animation More Realistic

Isn’t this fun, learning so much about animation? We have already covered the first four principles and we are cruising right along to the next two, “follow through and overlapping action” and “slow in and slow out”. First of all, what is “follow through and overlapping action”? Technically speaking, these are two separate techniques, but […]

Categories
Animation

Framing and Animating a Sequence Effectively

Now that we have covered the first two principles in the last article, we are ready to move on to the next two. In this article we will cover “staging” and following that we will cover “straight ahead action and pose to pose”. “Staging” is the third principle in animation. The purpose of this principle […]