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Marketing

Top Reasons to Use Motion Graphics in Marketing

Owing to the fast-paced technological development and social media popularity, brands today could reach millions of target audiences. Infographics are attractive, yet, they are outshone by motion graphics that take the social platforms by storm. Credit Capital CEO Alister Clare notes, “Motion graphics are effective means to create awareness, convey information, and to call the […]

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Marketing

5 Benefits of Animated Videos for Your Business

When creating content, think of it similar to telling a story. No matter how good the story is, if the execution is poor, you won’t be able to stir the audience. Animated videos are cost-effective, easy-to-manage, and engaging mediums that can compel customers to get to know your products or services more. Read on to […]

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Marketing

Veteran Owned Small Business

Abbott Animation is proud to be a Veteran Owned Small Business (VOSB). But what does that actually mean? To begin with, it means that someone who served our country owns the majority of the business and is involved in the day-to-day operations. To that point, the owner and Creative Director of Abbott Animation, Don Abbott, […]

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Marketing

Business Radio X Podcast

A couple of weeks ago our owner and creative director, Don Abbott, was invited to take part in the Business Radio X podcast with Mark Bishop for an episode called Tucson Business Radio – IT Marketing Today. For the show he was joined by Jeff Auerbach and Jeffrey Landers to talk about IT in business […]

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Marketing

Get More New Business

It all starts with your website. A marketing tool that continues to hold tremendous value in business development. A key aspect of marketing success is a mobile-friendly website. Recent years show the percentage of people who use cell phones as a means of searching information has surpassed those who use a traditional desktop. Having a […]

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Marketing

Killing it with Video

Deciding how to take products and services to market can be confusing and somewhat stressful. How do you figure out the best way to be seen and heard in a media saturated world? Knowing your market, understanding your demographics, and researching their buying habits is key. But here’s what else you need to know – […]

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Marketing

Vlogging

We all know the power of social media, it’s 2015-let’s hope we all understand it’s reach. There is no better tool to reach out to customers, clients, and even those you would’ve never had the chance to meet. Though social media we are able to connect on a platform that is convenient for everyone. Just […]

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Marketing

Say More In Less Time: How Video Marketing Will Extend Your Reach

Has your business jumped on board with the video marketing train yet? Trending data suggest that video marketing should be a part of your advertising and marketing plan. What data you ask, how about this number: 1.8 million. That’s the estimated value of just a one-minute video according to Dr. James McQuivey of Forrester Research. […]

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Marketing

Facebook Pushing Video Over Photos: Time to Change Your Marketing Strategy?

With the ever-changing landscape of social media you can expect some speed bumps every once in a while and a recent update on Facebook may have caused you a headache you didn’t know you had. If you, like many others, use the ‘News Feed Algorithm’ to gain followers and page hits you will notice a […]

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Marketing

The Key to Successful Online Videos

You have your brand and a great product, but what is the best way to share it with your customers and attract new ones? Video animation may just be the answer you have been looking for! Animation is quickly being recognized as one of the best ways to build trust, curiosity and confidence for branding. […]