Truth about Animation – The moving picture is at hand

When we think of animation our brains tend to move toward those kid friendly TV programs that blast through our home (provided you have children… or you just like that type of thing, no judgement). But, it doesn’t always mean full fledged cartoon. 2D and 3D animation can be used alongside video footage to adorn your product or message with that extra something to engage your audience. 65% of U.S. marketers plan to increase their mobile ad budgets to account for video according to eMarketer. As videos are increasing in popularity let’s explore why?

Today, the fight to stay interesting and relevant couldn’t be more intense. Large corporations spend hundreds of thousands of dollars marketing their product to consumers all around the world. If your advertising budget is somewhat shy in comparison, how can you align your business with big players? Cost effective videos. If the nature of your business is industrial, show the inner workings of any machine with such photo realism, people will think they’re in it. Or try whiteboard animation to literally walk people through the process of your service, product or idea. No matter the need, animation is exponentially growing as a tool for grabbing a consumer’s attention and keeping them interested.

Let’s take a brief look at the unparalleled marketing power of this tool. Instead of spending time trying to imitate the language of your target audience (through text), you can create a short fun video with clear themes that your market will connect to. When deciding if animation is for you, keep in mind that sophisticated humans such as we, are hardwired to connect with motion and music rather than text and still pictures. Video also has the capacity to explain who your company is, share your product, and familiarize the audience with your brand in a matter of seconds. With today’s fast food mentality for information consumerism, seconds are the new minute.

“With today’s fast food mentality for information consumerism, seconds are the new minute.”

When getting your message out there, naturally it’s wise to be on as many platforms as possible and we all know, YouTube is exclusive to video. Who owns YouTube? 1+1 = Google. Another great way to boost that all too valuable SEO. You’ll also have the capability of leveraging the mobile universe and the marketing, results driven gods do favor this.

According to Forrester Research back in 2014, 1 minute of video is worth 1.8 million words. That’s power.

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