When creating content, think of it similar to telling a story. No matter how good the story is, if the execution is poor, you won’t be able to stir the audience.
Animated videos are cost-effective, easy-to-manage, and engaging mediums that can compel customers to get to know your products or services more. Read on to understand how animated videos do these:
1. Engages Even the Laziest Customers
Vision is the most dominant sense in humans. According to the Social Science Research Network, sixty-five percent of us are visual learners, and visual representations are processed by the brain 60,000 times faster than text. Videos are ideal especially for customers who simply don’t have the patience to read long descriptions.
Create a captivating storyline and add some astonishing sound effects to create a lasting impact for your animated video. The more sense you engage, the more unforgettable your video will be.
2. Can Cause Significant Increase in Conversion
Videos, in general, can stimulate a serious conversion rate. Studies show that by simply adding a product video on the landing page can increase conversions by up to 80%. So, if your high-resolution photos are already gaining massive engagement, what more if they’re moving?
Aside from being highly-engaging, videos are also useful in building trust. According to Max Funding’s senior investment analyst, “Animated videos give customers more confidence. These media serve as proof that the business is invested in helping the customers, increasing their authenticity score.”
3. Can Boost Google Ranking
Google strives to provide the most useful information by strictly ranking websites. They implement a complex algorithm that accurately determines the most useful, most relevant, and most authentic content.
Animated videos increase the duration spent by site visitors. The longer they stay at the website, the more Google would think that your content is useful. Studies reveal that a website is 53 times more likely to land on Google’s first page if there’s a video embedded in it. Since YouTube is now part of Google, it’s expected that videos will have an increasing impact on search engine rankings.
4. Animated Videos Can Explain Everything in Minutes
Thoroughly explaining how a product or service works through text could take up to 500 words or more. Unfortunately, many people don’t have the time and patience to absorb lengthy texts. They might just decide to skip the website without even getting to know your offer.
Animated videos can explain your product or service in just a few minutes. The visuals will also help the audience understand you better. Studies show that 98% of consumers watched a video to get more information about a product or service.
Animated videos can also bring difficult concepts to life. Think about an advertisement that shows dragons; that would be too complex for live video, right?
5. Tends to Be More Shareable
Social networking sites have added new features that encourage the sharing of video content. An interesting content could be shared a thousand times and gain millions of engagements within hours. However, animated video marketers must take note that people tend to anchor their social media behavior on emotion. This is why many advertisements are created on a story format, rather than the typical hard sell format.
Some concepts can be too complex or too costly to produce in live-action. In this case, creating an animated video is the best option. But make sure that the message and emotions are intact when translated in this medium. Thankfully, that’s the specialty of Abbott Animation.
We are a full-service animation studio from Southern Arizona. Over the past 10 years, we’ve handled projects for clients from various parts of the world. Call us now to know more!