Often some interest can be applied to your logo with a bit of animation. We humans have been hardwired to notice and pay attention to movement. While designing a logo isn’t exactly on the same threat index as a tiger or even a fast moving car, we pick up on it all the same. There have been multiple studies surrounding the use of digital signage, movement, and the customer’s attention, just to pick out a few key aspects. Making the most of your logo by adding some movement just… makes sense.
We design animated logos based on two things – the logo itself and a creative conversation with our client. The look of the logo often dictates the best type of movement and animation, but having a short conversation with our client about their business, it’s ideals, history and products can have a huge impact.
For example, we recently animated a logo for SOSSI, a company that deals with prototyping in a fast paced environment and can have many different types of prototypes, from Archery to Automotive. The discussion we had with the owners helped form that seed and sparked the basics behind the idea to give them something suited to that engineering/prototyping world. The look of the finished logo itself helped direct the motion and color palette of the entire animation.
SOSSI Logo – 3D Animation
Another example is the award-winning logo animation we completed for Covenant Building & Design. Not only did we bring in elements of the construction they are known so well for, but also that feel of the custom work they do with the blueprint elements that build out into the logo itself.
CBD Logo – 3D Animation
While often adding to the overall feel, not every logo needs an obvious 3D touch. When we developed the animation for the Total Real Estate Exchange logo, we worked with their very 2D feel and produced an animation that suited their market and matched the overall design of their already existing logo.
TRX Logo – 2D Animation
Each and every logo that we animate is treated uniquely, picking out key elements that are specific to each company and designed to catch the attention of their customers. Check out our logo demo reel and contact us on our website to see what we can do with your logo!
Logo Demo Reel – 3D & 2D Animation