Now that we have covered the first two principles in the last article, we are ready to move on to the next two. In this article we will cover “staging” and following that we will cover “straight ahead action and pose to pose”. “Staging” is the third principle in animation. The purpose of this principle […]
Let the magic begin!
I hope you’re as excited as I am to get started learning more about the world of animation. Let’s dive right into the first two principles of animation. The first of these principles that we’ll discuss are “Squash and Stretch” and “Anticipation”. What is “Squash and Stretch”? This is one of the most important principles […]
What is the magic behind animation?
Let’s start with the very basics. Animation is made up of 12 principles. These principles are what make an ordinary lifeless graphic become alive and dance across the screen. They are what make animations seem more realistic, like they could jump into the real world and live among us. These principles are the same whether […]
The Key to Successful Online Videos
You have your brand and a great product, but what is the best way to share it with your customers and attract new ones? Video animation may just be the answer you have been looking for! Animation is quickly being recognized as one of the best ways to build trust, curiosity and confidence for branding. […]
Clearing the Social Media Hurdle
Small businesses are the leaders in our economy. They create 6 out of every 10 new jobs and contributed $3 trillion in revenue last year alone. This is an exciting statistic, but risk and uncertainty are present at every turn for these small businesses. Every decision they make can impact the company’s bottom line. LinkedIn, […]
It’s pretty amazing how far GPU technology has come over the last decade. The gap between real-time game engines and photo-real post rendering is closing quickly. Take a look at this promo for “Construct”, a short film by Chaos Group, rendered entirely with GPUs. The entire motion capture session was captured, rendered, and displayed on […]
Most companies realize that in order to have a good marketing strategy, you need to deploy multiple tactics in order to advertise your product, service or solution. I’ve mentioned it several times on this blog already, but as we head into 2014, the importance of video in your marketing strategy is incredibly important. It’s a […]
These past few years have brought a noticeable change in internet marketing. Not long ago the main advertising strength was held by banner ads and search result promotions. With major rises in social media and content sharing websites, these methods are giving way to sponsored content. This can be good and bad in how easy […]
One of the main experiences I have run into while working with media are individuals and businesses that want to “boost” their product, services or event by using video. Well …enter the home movie. I will bet that you’ve heard and witnessed more times than not someone coming at you with their phone or media […]
Attraction to the ADDY
As we move forward in 2014 at Abbott Media Productions, we strive day in and day out to offer the very best of animation production to our clients. We continue to take every step possible towards increasing the value of their projects. A successful partnership is key to the effectiveness of any project. We encourage […]