3 Rookie Mistakes to Avoid in Video Marketing

Video-centered marketing and blogging—‘vlogging’—is one of the most upwardly mobile trends on the web. Each year, more businesses are incorporating video into their marketing mix in hopes of cashing in on the lucrative market. Some know what they’re doing; others, not so much.

There’s nothing wrong with making mistakes as long as you learn from them. That said, it’s always better to learn from other people’s mistakes. Here are 3 tips for avoiding some of the most common rookie mistakes in video marketing.

Make a Call to Action

Even old hands forget this pillar of effectiveness. Don’t forget to include a call to action (CTA) in your video marketing materials. Even if your video is purely informative, you should still include a call to action, if only to ‘learn more.’

The point of video marketing is to drive audience engagement. View counts are excellent, but most producers want those viewers to become true fans or customers. CTAs make it happen. If your video is compelling, the viewer will be primed to act when called. Give them a chance to show their appreciation.

Make Professional Web Content

Even if your videographics won’t be aired on a broadcast medium like TV, you cannot assume it is okay to turn out obviously homemade or less-than-professional content. One of the easiest ways to ensure your marketing videos always feel produced by a professional is with video animation software and a template library made by real designers and marketers, like on!

Theme Your Productions

The best video campaigns or YouTube channels have a memorable theme. A theme can be an idea, a style of background, or a particular way of speaking. It could be a prop, character, or storyline. Choose an exciting, intriguing or funny gimmick and use it to hook your audience in each of your productions.

Video animation software can be used to create and sustain a theme that appeals. Just as Photoshop has revolutionized the possibilities of visual branding, video animation software makes it easy to create consistently themed graphics and messaging without the learning curve.

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