{"id":108,"date":"2016-12-15T16:22:37","date_gmt":"2016-12-15T16:22:37","guid":{"rendered":"https:\/\/www.abbottanimation.com\/AABlog\/?p=108"},"modified":"2021-07-19T21:36:57","modified_gmt":"2021-07-19T21:36:57","slug":"we-made-a-commercial-for-ourselves","status":"publish","type":"post","link":"https:\/\/www.abbottanimation.com\/AABlog\/we-made-a-commercial-for-ourselves\/","title":{"rendered":"We made a commercial&#8230; for ourselves!"},"content":{"rendered":"\n<p>We have recently been working with Nova Home Loans Arizona Bowl in creating content that will be shown during the game. Part of the deal was a 30 second spot to allow us to show off some of our stuff on the big screens during the game.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Self Promotion 2016\" width=\"580\" height=\"326\" src=\"https:\/\/www.youtube.com\/embed\/oy2F8t0GGmQ?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>We used Lightwave to model the environment and animate the camera and particle effects, then we comped the video layers in after effects to time the edits to the music.<\/p>\n\n\n\n<p>For Nova Home Loans Arizona Bowl we did a logo animation piece for their Arizona Bowl sponsorship that they can use as a head or tail to other marketing material, for commercial breaks on T.V.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Arizona Bowl Logo Animation\" width=\"580\" height=\"326\" src=\"https:\/\/www.youtube.com\/embed\/KTmgZPTQTaU?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Hope you enjoy watching them as much as we did creating them. Small projects like these have a quick turn-around and are fun little exercises in creativity.<\/p>\n\n\n\n<p class=\"has-text-align-center\"><a href=\"https:\/\/www.abbottanimation.com\/AABlog\/\" data-type=\"URL\" data-id=\"https:\/\/www.abbottanimation.com\/AABlog\/\">Blog Home<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>We have recently been working with Nova Home Loans Arizona Bowl in creating content that will be shown during the game. Part of the deal was a 30 second spot to allow us to show off some of our stuff on the big screens during the game. We used Lightwave to model the environment and [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","footnotes":""},"categories":[4],"tags":[],"class_list":["post-108","post","type-post","status-publish","format-standard","hentry","category-animation"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>We made a commercial... for ourselves! - Abbott Animated Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.abbottanimation.com\/AABlog\/we-made-a-commercial-for-ourselves\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"We made a commercial... for ourselves! - Abbott Animated Blog\" \/>\n<meta property=\"og:description\" content=\"We have recently been working with Nova Home Loans Arizona Bowl in creating content that will be shown during the game. Part of the deal was a 30 second spot to allow us to show off some of our stuff on the big screens during the game. We used Lightwave to model the environment and [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.abbottanimation.com\/AABlog\/we-made-a-commercial-for-ourselves\/\" \/>\n<meta property=\"og:site_name\" content=\"Abbott Animated Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/abbottanimation\" \/>\n<meta property=\"article:published_time\" content=\"2016-12-15T16:22:37+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-07-19T21:36:57+00:00\" \/>\n<meta name=\"author\" content=\"Abbott Animation\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@abbottanimated\" \/>\n<meta name=\"twitter:site\" content=\"@abbottanimated\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Abbott Animation\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.abbottanimation.com\/AABlog\/we-made-a-commercial-for-ourselves\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.abbottanimation.com\/AABlog\/we-made-a-commercial-for-ourselves\/\"},\"author\":{\"name\":\"Abbott Animation\",\"@id\":\"https:\/\/www.abbottanimation.com\/AABlog\/#\/schema\/person\/ba4c457795036c56af117411c7bd3f16\"},\"headline\":\"We made a commercial&#8230; for ourselves!\",\"datePublished\":\"2016-12-15T16:22:37+00:00\",\"dateModified\":\"2021-07-19T21:36:57+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.abbottanimation.com\/AABlog\/we-made-a-commercial-for-ourselves\/\"},\"wordCount\":158,\"commentCount\":1,\"publisher\":{\"@id\":\"https:\/\/www.abbottanimation.com\/AABlog\/#organization\"},\"articleSection\":[\"Animation\"],\"inLanguage\":\"en\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.abbottanimation.com\/AABlog\/we-made-a-commercial-for-ourselves\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.abbottanimation.com\/AABlog\/we-made-a-commercial-for-ourselves\/\",\"url\":\"https:\/\/www.abbottanimation.com\/AABlog\/we-made-a-commercial-for-ourselves\/\",\"name\":\"We made a commercial... for ourselves! - Abbott Animated Blog\",\"isPartOf\":{\"@id\":\"https:\/\/www.abbottanimation.com\/AABlog\/#website\"},\"datePublished\":\"2016-12-15T16:22:37+00:00\",\"dateModified\":\"2021-07-19T21:36:57+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.abbottanimation.com\/AABlog\/we-made-a-commercial-for-ourselves\/#breadcrumb\"},\"inLanguage\":\"en\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.abbottanimation.com\/AABlog\/we-made-a-commercial-for-ourselves\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.abbottanimation.com\/AABlog\/we-made-a-commercial-for-ourselves\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.abbottanimation.com\/AABlog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"We made a commercial&#8230; for ourselves!\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.abbottanimation.com\/AABlog\/#website\",\"url\":\"https:\/\/www.abbottanimation.com\/AABlog\/\",\"name\":\"Abbott Animation Blog\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.abbottanimation.com\/AABlog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.abbottanimation.com\/AABlog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.abbottanimation.com\/AABlog\/#organization\",\"name\":\"Abbott Animation\",\"url\":\"https:\/\/www.abbottanimation.com\/AABlog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en\",\"@id\":\"https:\/\/www.abbottanimation.com\/AABlog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.abbottanimation.com\/AABlog\/wp-content\/uploads\/2021\/05\/AALogo-Green-Orb-SmallBug.png\",\"contentUrl\":\"https:\/\/www.abbottanimation.com\/AABlog\/wp-content\/uploads\/2021\/05\/AALogo-Green-Orb-SmallBug.png\",\"width\":150,\"height\":150,\"caption\":\"Abbott Animation\"},\"image\":{\"@id\":\"https:\/\/www.abbottanimation.com\/AABlog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/abbottanimation\",\"https:\/\/x.com\/abbottanimated\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.abbottanimation.com\/AABlog\/#\/schema\/person\/ba4c457795036c56af117411c7bd3f16\",\"name\":\"Abbott Animation\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en\",\"@id\":\"https:\/\/www.abbottanimation.com\/AABlog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/d7418b463ec1ff827e83e938be490e42?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/d7418b463ec1ff827e83e938be490e42?s=96&d=mm&r=g\",\"caption\":\"Abbott Animation\"},\"sameAs\":[\"https:\/\/www.abbottanimation.com\/AABlog\"],\"url\":\"https:\/\/www.abbottanimation.com\/AABlog\/author\/admin\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"We made a commercial... for ourselves! - Abbott Animated Blog","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.abbottanimation.com\/AABlog\/we-made-a-commercial-for-ourselves\/","og_locale":"en_US","og_type":"article","og_title":"We made a commercial... for ourselves! - Abbott Animated Blog","og_description":"We have recently been working with Nova Home Loans Arizona Bowl in creating content that will be shown during the game. Part of the deal was a 30 second spot to allow us to show off some of our stuff on the big screens during the game. We used Lightwave to model the environment and [&hellip;]","og_url":"https:\/\/www.abbottanimation.com\/AABlog\/we-made-a-commercial-for-ourselves\/","og_site_name":"Abbott Animated Blog","article_publisher":"https:\/\/www.facebook.com\/abbottanimation","article_published_time":"2016-12-15T16:22:37+00:00","article_modified_time":"2021-07-19T21:36:57+00:00","author":"Abbott Animation","twitter_card":"summary_large_image","twitter_creator":"@abbottanimated","twitter_site":"@abbottanimated","twitter_misc":{"Written by":"Abbott Animation","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.abbottanimation.com\/AABlog\/we-made-a-commercial-for-ourselves\/#article","isPartOf":{"@id":"https:\/\/www.abbottanimation.com\/AABlog\/we-made-a-commercial-for-ourselves\/"},"author":{"name":"Abbott Animation","@id":"https:\/\/www.abbottanimation.com\/AABlog\/#\/schema\/person\/ba4c457795036c56af117411c7bd3f16"},"headline":"We made a commercial&#8230; for ourselves!","datePublished":"2016-12-15T16:22:37+00:00","dateModified":"2021-07-19T21:36:57+00:00","mainEntityOfPage":{"@id":"https:\/\/www.abbottanimation.com\/AABlog\/we-made-a-commercial-for-ourselves\/"},"wordCount":158,"commentCount":1,"publisher":{"@id":"https:\/\/www.abbottanimation.com\/AABlog\/#organization"},"articleSection":["Animation"],"inLanguage":"en","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.abbottanimation.com\/AABlog\/we-made-a-commercial-for-ourselves\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.abbottanimation.com\/AABlog\/we-made-a-commercial-for-ourselves\/","url":"https:\/\/www.abbottanimation.com\/AABlog\/we-made-a-commercial-for-ourselves\/","name":"We made a commercial... for ourselves! - Abbott Animated Blog","isPartOf":{"@id":"https:\/\/www.abbottanimation.com\/AABlog\/#website"},"datePublished":"2016-12-15T16:22:37+00:00","dateModified":"2021-07-19T21:36:57+00:00","breadcrumb":{"@id":"https:\/\/www.abbottanimation.com\/AABlog\/we-made-a-commercial-for-ourselves\/#breadcrumb"},"inLanguage":"en","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.abbottanimation.com\/AABlog\/we-made-a-commercial-for-ourselves\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.abbottanimation.com\/AABlog\/we-made-a-commercial-for-ourselves\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.abbottanimation.com\/AABlog\/"},{"@type":"ListItem","position":2,"name":"We made a commercial&#8230; for ourselves!"}]},{"@type":"WebSite","@id":"https:\/\/www.abbottanimation.com\/AABlog\/#website","url":"https:\/\/www.abbottanimation.com\/AABlog\/","name":"Abbott Animation Blog","description":"","publisher":{"@id":"https:\/\/www.abbottanimation.com\/AABlog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.abbottanimation.com\/AABlog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en"},{"@type":"Organization","@id":"https:\/\/www.abbottanimation.com\/AABlog\/#organization","name":"Abbott Animation","url":"https:\/\/www.abbottanimation.com\/AABlog\/","logo":{"@type":"ImageObject","inLanguage":"en","@id":"https:\/\/www.abbottanimation.com\/AABlog\/#\/schema\/logo\/image\/","url":"https:\/\/www.abbottanimation.com\/AABlog\/wp-content\/uploads\/2021\/05\/AALogo-Green-Orb-SmallBug.png","contentUrl":"https:\/\/www.abbottanimation.com\/AABlog\/wp-content\/uploads\/2021\/05\/AALogo-Green-Orb-SmallBug.png","width":150,"height":150,"caption":"Abbott Animation"},"image":{"@id":"https:\/\/www.abbottanimation.com\/AABlog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/abbottanimation","https:\/\/x.com\/abbottanimated"]},{"@type":"Person","@id":"https:\/\/www.abbottanimation.com\/AABlog\/#\/schema\/person\/ba4c457795036c56af117411c7bd3f16","name":"Abbott Animation","image":{"@type":"ImageObject","inLanguage":"en","@id":"https:\/\/www.abbottanimation.com\/AABlog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/d7418b463ec1ff827e83e938be490e42?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/d7418b463ec1ff827e83e938be490e42?s=96&d=mm&r=g","caption":"Abbott Animation"},"sameAs":["https:\/\/www.abbottanimation.com\/AABlog"],"url":"https:\/\/www.abbottanimation.com\/AABlog\/author\/admin\/"}]}},"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.abbottanimation.com\/AABlog\/wp-json\/wp\/v2\/posts\/108","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.abbottanimation.com\/AABlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.abbottanimation.com\/AABlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.abbottanimation.com\/AABlog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.abbottanimation.com\/AABlog\/wp-json\/wp\/v2\/comments?post=108"}],"version-history":[{"count":1,"href":"https:\/\/www.abbottanimation.com\/AABlog\/wp-json\/wp\/v2\/posts\/108\/revisions"}],"predecessor-version":[{"id":125,"href":"https:\/\/www.abbottanimation.com\/AABlog\/wp-json\/wp\/v2\/posts\/108\/revisions\/125"}],"wp:attachment":[{"href":"https:\/\/www.abbottanimation.com\/AABlog\/wp-json\/wp\/v2\/media?parent=108"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.abbottanimation.com\/AABlog\/wp-json\/wp\/v2\/categories?post=108"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.abbottanimation.com\/AABlog\/wp-json\/wp\/v2\/tags?post=108"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}